Like
Dislike
We were asked to write two lists of descriptive words to describe the aesthetics of our chosen images: one list for the images we liked, and another for the images we disliked.
Like
-Simplistic
-Modern
-Intelligent
-Contrasting
-Bold
-Unusual
-Minimal
-Sophisticated
-Creative
-Modern
-Striking
Dislike
-Complicated
-Hard to read
-Clashing
-Distracting
-Careless
-Unbalanced
-Messy
-Chaotic
-Rushed
-Overlapping
-Fight for attention
Next we were asked to pick three images: one we liked, one we dislike and a third from either category. WE were given a short amount of time to write five words to describe each image individually.
Intelligent
Original
Inspiring
Unusual
Imaginative
Overcrowded
Distracting
Messy
Confusing
Complicated
Simplistic
Contrast
Balanced
Perspective
Sophisticated
We were put into pairs and asked to generate a new list of 10 aesthetic rules within good graphic design. Ours were:
1. Keep it simple
2. Follow a structure
3. Use a maximum of three fonts at a time
4. Don't try to make it fancy
5. Keep a good balance of type/image
6. Consider negative space
7. Break the page up. Don't be afraid to leave space
8. Make sure the message is easily to understand
9. Keep it clear
10. Be imaginative
Our final task was to choose the rules which we considered to be the most important from this list. I chose: 1- keep it simple, 6 - consider negative space, and 10 - be imaginative. Don't be afraid to leave space. We then had to show three examples which fulfilled each of our chosen aesthetic rules. After doing this we then had to show 5 non-graphic design examples, for example: photography, architecture or film.
1. Keep it simple
2. Consider Negative Space
3. Be imaginative
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