Cop3 Research

http://www.mtv.co.uk/p-diddy/news/p-diddy-talks-about-the-uk-hiphop-scene - P Diddy talks to MTV
He told BBC News: "I've always been abreast and respected the UK hip-hop scene and I look forward to great things. I think in the past maybe some of the UK hip-hop artists weren't as authentic to where they come from. It's all right to be from the UK and it's all right to talk about what you want to talk about and not try to sound or be like somebody from the US."Read more at http://www.mtv.co.uk/p-diddy/news/p-diddy-talks-about-the-uk-hiphop-scene#cD3i45L594xQWrWy.99

Hip hop is the spoken truth about consumerism and branding. Money equals power.

Hip hop sells an idea of wealth and fortune.

Can the current debate on hip hop be blamed on faults in society?

Are we afraid to accept hip hop for what it is because we are aware that it will exploit us as a society.

Are the current debates on hip hop due to pride and prejudice?

http://www.brandchannel.com/brand_speak.asp?bs_id=120 - Urban marketing & Hip-Hop Culture Crosses into Brand Strategy