-First British Tycoon - Lever - built a gallery for public port sunlight during the 19th century.
1851 - The Great Exhibition
-Colour printing on a larger scale - 19th Century
Pre-packaging (Lewis 2008)
-1860s cereal company - print, fold and fill cardboard boxes mechanically.
Printing boom - technological progress
reproduction and colour - 1880
'colourful and innovative'
1990s - advertisements in leeds were mainly text-based.
First creative agencies
-Cracknell (2011) late 19th century advertising agencies sold space in newspapers commission/negotiations.
-US - Rowell American Newspaper.
-UK - followed fixed rates to clients.
First global campaigns
-Soap. Sunlight Soap
Lever Bros. Switzerland
-'The power of truth... the trick is to tell the truth but make it interesting. Truth can be disarming.'
The Lynx effect