Wednesday, 28 November 2012

OUGD405: Design Process Brief 1: Research

We were split into groups of five and each given a topic to research. My group was given recycling. As a group we discussed various different methods of recycling and everyone was allocated specific areas of recycling to carry out extensive research. From our findings we were asked to develop three A3 research boards: 1 primary research, 1 secondary research and 1 about what works and is most interesting.

My specified topic is online recycling methods. I began by looking at existing recycling websites offering different approaches to informing and engaging people to recycle. 


'What can I do today?'

'Why recycle?'

 'How is it recycled?'

 'Home Composting'



'Why Recycle?'

'How To?'






'Activity Zone'

'Info Zone'

'Teacher Zone'

The PITCH-IN symbol
This symbol of a stylized person cleaning up the environment was adopted in 1976. This is stated on the website of PITCH-IN Canada ( – associated Clean World  International. PITCH-IN Canada is a non-profit organization with worldwide membership. Unlike the other recycling symbols, this symbol is not primarily used to identify materials for separation (though a variant of this design occurs as part of the glass-recycling symbol). Instead, it is commonly known and widely used in the context of public education and outreach for anti-littering efforts (with or without a recycling component). The use of this symbol is not limited to one country and therefore is a good candidate for inclusion in an international standard.

The Green Dot

The Green Dot is a symbol first introduced in 1994 by Duales System Deutschland. They implemented a novel financing system for recovering packaging by licensing the green dot to its manufacturers and setting up a system to collect used packaging bearing this symbol from the end-user. Since 1994 this system has been adopted in eleven European countries altogether (see The widespread and transnational use of this symbol would appear to make it a good candidate for encoding in an international standard. However, the use of this symbol requires licensing contract between manufacturer and a partner company in the PRO-Europe association. This means the green dot could not be considered for encoding without a request from the trademark owners. In this regard it is different from the other recycling symbols.

Gary anderson designed the recycle logo:

About Ebay's new logo design:
The previous eBay logo was designed by Elissa Davis and was her first job as a designer for CKS Partners in California, under the design direction of Bill Cleary.
“I loved the colours of the Apple logo and the fun movement of the Twister game and somehow that gave me the idea of eBay. The overlapping colours were designed to convey the sense of community on eBay.”

Old ebay Logo
New ebay Logo

Another effective and visually engaging method for encouraging people to recycle is the use of info graphics. I began looking at various examples of existing designs related to recycling and the importance of it.

"At Coca‑Cola our packaging innovation teams continually explore new ways to reduce the amount of material and energy used in our packaging, without sacrificing quality. All of our major packages have seen significant material reductions since their initial introductions.
We are now focused on increasing the amount of recycled materials in our packaging, especially our PET plastic bottles. The recovery of used packaging is an important step in meeting this goal, which is why Coca‑Cola is the first drinks company to have introduced branded Recycle Zones across the country to help consumers recycle more when they're out and about.
We've worked with organisations such as WRAP and Recoup to make sure the Recycle Zones are as effective as possible. These zones give consumers a convenient set of recycling units to put their empty bottles and cans into when they're on the go. The bottles and cans will then be collected for recycling.
Our biggest Recycle Zone is at Manchester Airport, which has around 150 units. In total there are currently over 80 Recycle Zones placed everywhere from the London Eye and Center Parcs to Exeter University and Crossgates Shopping Centre, Leeds. For more information, please visit the Recycle Zone website."

Did you know.. A survey carried out by
Coca-Cola found that 97 percent of 
Londonders thought that recycling
was hampered by a lack of facilities?

Coca-Cola and ECO Plastics collaboration 

  • Currently, Coca‑Cola sources recycled plastic from Europe, while around two-thirds of used Great Britain plastics packaging is exported for reprocessing
  • Used British packaging will be recycled at this new recycling plant for re-use in packaging that will then be sold right here in Britain
  • Around 35,000 tonnes of PET (polyethylene terephthalate) plastic bottles were reprocessed in Great Britain in 2010 - our new facility will increase this total to more than 75,000 tonnes (when it is fully operational)
  • This will more than double the amount of high-quality recycled rPET (PET that is recycled to make food-grade, sustainable packaging) currently produced in Britain
  • The facility will also supply Coca‑Cola with enough locally-sourced, high-quality recycled plastic to achieve our target of including 25% recycled plastic in all our plastic packaging by 2012

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